UCLA Great Reverse Engineered Products Questions
Description
its a 5 short essay question
class material:
7 Papers/cases
§Case: General Motors and The Chevy Cobalt Ignition Switch Crisis
§Case: Team Wikispeed: Developing Hardware The Software Way
§Case: The Acquisition And Restructuring of Kia Motors by Hyundai Motors
§Girotra, K., & Netessine, S. (2014). Four paths to business model innovation. Harvard Business Review, 92(7-8), 97-103.
https://hbr.org/2014/07/four-paths-to-business-mod…
§Osterwalder, A., & Pigneur, Y, Gupta, K. (2016). Don’t Let Your Company Culture Just Happen. HBR.
https://hbr.org/2016/07/dont-let-your-company-cult…
§Rigby, D. K., Sutherland, J., & Takeuchi, H. (2016). Embracing agile. Harvard Business Review, 94(5), 40-50.
https://hbr.org/2016/05/embracing-agile
§Winter, A., Govindarajan, V., (2015). Engineering Reverse Innovations.
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