UCLA Dilemma of Kelly Meyers Discussion

Description

Purpose of this assignment:

To help you think through and better understand the challenge of Ethics in the Promotion Industry, especially in the Selling environment. Business ethics has overall tenants and constructs, but each individual situation and application of ethical/moral/legal issues must be considered on an individual, case-by-case basis. You will find it is not always black and white, but rather shades of grey.

Assignment Instructions:

At the end of this paragraph, you will find a link to a case history entitled “Dilemma of Kelly Meyers”. After reading and reflecting on this case, please answer the questions at the end of the case in a Word document, minimum of 2 pages, single-spaced, and submit it to this Canvas assignment.

Read and follow along with the presentation describing the case “Dilemma of Kelly Meyers”. There are 14 slides in this presentation. After viewing the entire presentation you will then answer the questions found on page 7 of the slide deck and submit your answers to Canvas as stated above.

“Dilemma of Kelly Meyers”: Background information provided by the professor for this case study

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