UCLA Branded Entertainment Proposal Paper

Individually, choose One (1) of the following three options answer thoughtfully and thoroughly. The concepts are from Chapter 12 in your PROMO 2 textbook.

1. Individual Assignment option 1:
   Create a branded-entertainment proposal for the coffee giant Starbucks. Your proposal should identify a specific target audience and describe in detail a proposed storyline for a short film, television series, or other entertainment product that would effectively promote the brand and capture the attention of the targeted market segment.
2. Individual Assignment option 2:
   Event sponsorship is becoming increasingly important to advertisers as the effectiveness of traditional media is eroded due to audience fragmentation. Select an example of event sponsorship at your school or in your community, and describe the relationship between the marketer and the event. What role does the marketer perform during the event? Why would a company consider the event an effective method to reach its target audience?
3. Individual Assignment option 3:
   Product placement is the practice of embedding a branded product into the content of an entertainment vehicle, whether a television show, film or print article. A classic example was the prominent appearance of Reese’s Pieces in the movie e.t. the Extra-Terrestrial. For this exercise, select a favorite brand, and identify placement opportunities for it in popular television series, movies, or video games. List three ways the brand could be placed naturally, and explain why you think this product placement would be an appropriate and effective marketing tool for the brand.