UCB Critique of Corporate Leadership Essay

Description

you will critique a corporate leader’s advocacy and implementation of a CSR initiative of your choosing. You will research and select a corporate CSR campaign to critique through on-line research of CSRWire(THIS IS A WEBSITE) and related sources in the open and peer reviewed literature.Your submission should be a Word document approximately three pages in length, approximately 750 to 900 words (double line spacing).

[Slide 10 — Homework]

For this assignment, you will critique a corporate leader’s advocacy and implementation of a CSR initiative of your choosing. You will research and select a corporate CSR campaign to critique through on-line research of CSRWire(This is a website) and related sources in the open and peer reviewed literature.

[Reminder from Chaudri’s article]

Here are some quick highlights from Chaudri’s aricle, which we read during week 1.

Employee buy-in as a starting point for CSR Messaging (to avoid the “Catch 22” of CSR message scrutiny)

Communication as a “signaling mechanism for stakeholders and peer organizations.”

Communication should not be a “chest thumping” exercise

Media Endorsement: alignment with core brand identity and CSR objectives, along with creating value for societ

For this assignment, you will critique a corporate leader’s advocacy and implementation of a CSR initiative of your choosing. You will research and select a corporate CSR campaign to critique through on-line research of CSRWire and related sources in the open and peer reviewed literature.

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