UC Relationship Between Social Media Advertisement and Consumer Behavior Proposal

Overview: There is a connection between chapter three and chapter one. Therefore, as an extension of our week in the mock chapter three from last week, we will write a mock chapter one. The importance here is to focus on the content, not necessarily the organization. This assignment will help determine your readiness to write a full-length chapter one.

Directions:

1. Review the rubric and examples to make sure that you understand what is expected of you in this assignment.
2. Develop a 3-4 page (more is fine) mock chapter one to include the following expectations from the university:
   • Overview (1-2 well developed paragraphs)
   • Background and problem statement (1-2 well developed paragraphs)
   • Purpose of the study (1 well developed paragraph)
   • Significance of the study (1 well developed paragraph)
   • Research Questions (numbered list)
   • Limitations of the Study (1 short paragraph)
   • Assumptions (1 short paragraph)
   • Definitions (list)
   • Summary (1 well developed paragraph)