UC Berkely Santa Cruz Bicycles Case Study Questions

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UC Berkely Santa Cruz Bicycles Case Study Questions

Humanities, University of California Berkeley

UC Berkely Santa Cruz Bicycles Case Study Questions

Question Description

I’m working on a humanities question and need guidance to help me learn.

Santa Cruz Bicycles

Read Case 5-1 “Santa Cruz Bicycles” and then answer the following questions.

What, in your opinion, was the key factor in Santa Cruz Bicycles’ successful process redesign? Why was that factor the key? What outside factors had to come together or Santa Cruz Bicycles to be able to make the changes they did? As CEO of the organization, what would you have done differently and why?

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