UArizona Global Campus Wk 4 Customer Relationship Management Discussion
Description
read Chapter 10 of your textbook and Macnish and Ana’s (2019) article, Case Study—Customer Relation Management, Smart Information Systems and Ethics (Links to an external site.).
Based on the content presented in these readings, describe the strategic importance of CRM, and discuss how the digital world has transformed CRM practices and relationships between customers and companies.
Wisner, J. D., Tan, K.-C., & Leong, G. K. (2019). Principles of supply chain management: A balanced approach (5th ed.). Cengage
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