UAB How a Firm Creates Value Discussion

I’m working on a business discussion question and need an explanation and answer to help me learn.

If a firm has created value, is it also always able to capture that value? How does a firm create value and then what must it be able to do to capture that value? In your answer, provide an example of a firm that has been able to create value. Then discuss whether or not you believe it has captured that value and if so how it was captured and if not why it was not able to do so.