TU Japanese Electronics Essay

The following Case Study is comprised of three Wall Street Journal articles concerning Samsung’s rise in the consumer electronics industry. The case study encompasses a lot of the topics covered in the course, as well as serving as a practice round for your Final Project. This assignment will test the individual student’s ability to apply course materials and concepts, into a plausible global marketing solution.

Read the following 3-part Case Study: “Japan’s Rise and Fall in the Global Electronics Market

Download Japan’s Rise and Fall in the Global Electronics Market“

Answer the following questions:

1. What factors have led to Japan’s electronics companies to lose their competitiveness against their international counterparts? Explain.
2. How has Samsung risen from an obscure South Korean company, to a global, dominant force in the electronics industry? In other words, what internal & external factors have led to its growth?
3. Why have Japanese smartphones not been able to compete against the likes of Apple’s and Samsung’s? Explain.
4. How can Japanese electronics companies regain their competitiveness in the industry? Pick one Japanese electronics Company of your choice, and discuss their current product offerings & strategy(ies), and present a 1-page-minimum proposal for future products/strategies in order to remain competitive, or regain competitiveness.

To help you complete the above Case Study, please refer to the Case Study Instructions page, which will help you reading, understanding, researching, and ultimately providing solutions to the questions.

Case Study requirements:

• Title Page
• Minimum of 3 pages or more, double-spaced, Font 12, Arial or TimesNewRoman
• References page containing a minimum of 5 additional References (excluding the already-provided WSJ articles)

Instructions:

Once you have gathered the necessary information, a draft of your analysis should include these sections:

1. Introduction
   • Identify the key problems and issues in the case study.
   • Formulate and include a thesis statement, summarizing the outcome of your analysis in 1–2 sentences.
2. Background
   • Set the scene: background information, relevant facts, and the most important issues.
   • Demonstrate that you have researched the problems in this case study.
3. Alternatives
   • Outline possible alternatives (not necessarily all of them)
   • Explain why alternatives were rejected
   • Constraints/reasons
   • Why are alternatives not possible at this time?
4. Proposed Solution
   • Provide one specific and realistic solution
   • Explain why this solution was chosen
   • Support this solution with solid evidence
   • Concepts from class (text readings, discussions, lectures)
   • Outside research
   • Personal experience (anecdotes)
5. Recommendations
   • Determine and discuss specific strategies for accomplishing the proposed solution.
   • If applicable, recommend further action to resolve some of the issues
   • What should be done and who should do it?