Troy University Walt Disney Corporate Strategy Case Study Discussion
Description
Read Mini-case at the end of Chapter 6: Walt Disney Company Corporate Strategy and answer the following questions.
1. What is economies of scope? How does it work at Disney to lower its overall costs?
2. What corporate diversification strategy is being pursued by Disney? What evidence do you have to support your position?
3. Given its diversification approach, what are some things that Disney can do to further deal with the trend toward cord-cutting and competition from other companies such as Netflix, Amazon, etc.? I don’t have the book 🙁 but here’s what the book is supposed to be Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2020). Strategic Management: Concepts and Cases: Competitiveness and Globalization. 13th Edition. Cengage Learning.
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