Troy University Integrated Marketing Communications Discussion

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Troy University Integrated Marketing Communications Discussion

Business Finance, Troy University

Troy University Integrated Marketing Communications Discussion

Description

1. Review some of the advertisements submitted by your peers in Post A.

2. Discuss how well you think one peer’s advertisement (not the product itself but the advertisement for the product) would work in the US. Justify your thinking. Remember to identify the peer and include a weblink to their ad.

3. Integrated Marketing Communications (IMC) proposes that various tools in the promotion mix can be used to reinforce a promotional message. Use your peer’s advertisement you discussed above. Select two components of the promotional mix and discuss how they could be combined to reinforce the promotional message of this advertisement.

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