Troy University Coca Cola Company Responses

Strengths: Coca-Cola adapts its strategies based on evolving markets and does it well. The organization has faced negative media attention around the health concerns of using its products. These sugary beverages are correlated to type two diabetes, obesity, and tooth decay (Levine, 2019). In response, the company has responded to the demand for less sugar in their products and changed the recipe in 2020. The company has also expanded into nutritional beverages such as kombucha and reduced-fat milk to appeal to a more extensive customer base.

Weaknesses: The negative publicity Coca-Cola has faced surrounding environmental sustainability could shift in the future. The company’s website reveals that it attempts to reduce its carbon footprint and design 100 percent recyclable packaging for its products. They are also transparent by routinely disclosing the impact their business has on the environment (The Coca-Cola Company, 2020). This change will probably occur over the next decade to fix their tarnished reputation. Correcting this issue will help attract customers in the future who will be concerned with brands that have a positive impact.