Troy University Coca Cola Case Study Swot Analysis

Read the Coca Cola SWOT Analysis: (See attachment below)

1. Find the Coca Cola mission statement using an online search. Copy and paste the mission statement into a word document.

2. Do you think that the Coca Cola mission statement needs to be re-written? Explain why it is a good mission statement or why it needs to be changed. Minimum of 3-4 sentences. Reference chapter 1 from the textbook as needed.

3. List and then discuss the strengths and weaknesses not included in the attached SWOT analysis or ones listed in the attached analysis that you think will change in the near future and why/how you think the change may occur.

Strengths – Minimum of 3-5 sentences

Weaknesses – Minimum of 3-5 sentences

4. List and then discuss the opportunities and threats not included in the attached SWOT analysis or ones listed in the attached analysis that you think will change in the near future and why/how you think the change may occur.

Opportunities – Minimum of 3-5 sentences

Threats – Minimum of 3-5 sentences

5. Explain why strengths and weaknesses are considered internal to the organization and why opportunities and threats are considered external to the organization. Minimum of 3-4 sentences.