Thomas Edison State University Marketing Essay

1. Develop a document of 1000 words or fewer that organizes the project activities and program plan/work plan/methodology you intend to implement as a result of a successfully funded proposal. In this document, it is important to cite how you determined which activities and methodologies to use in a manner that reflects good academic practices.

Providing these citations is essential in appearing to be the experts you and your organization are in the work that you do. By not providing sources, you come across as merely well-intended. Funders support experts over the well-intended but not expert, nearly every time.

2.In 500 words or fewer, portray your method of collecting data to determine your project’s success. Design what a successful outcome would look like.

When was the last time you made a major purchase, whether it was a car, a television, a piece of jewelry, or something else? Whatever it was, you were likely hooked emotionally first, then you justified it logically. Just as people buy emotionally but justify logically, so it is with funders. They might love your mission and what you propose to do, but they need to justify their decision to themselves, their boss, and their board.

More and more, funders are looking for hard numbers to justify their funding decisions. Providing a clear explanation of your data collection techniques will go far in building your funder’s confidence in your proposal and in you.

Note: Refer to the Research Source Hierarchy section of the syllabus for guidelines on which types of sources are appropriate to cite.

3. In fewer than 250 words, create an executive summary of your proposed project. Although you are writing this section after you have written the body of your proposal, it will be the first section your funder will see and may be the only section some reviewers will read. Consider starting by taking the outline of the body of your proposal and distilling it into its major points. Then, expand on the most important points, keeping in mind the available word count.

4. Part A: Create a budget in an Excel spreadsheet (xls/xlsx format) for your program. For each major section, develop a narrative of no more than 25 words that describes and justifies the amount you are seeking. If a section is not applicable to your program, include it with the amount of $0.00.

Major sections must include:

• Personnel
• Benefits
• Travel
• Equipment
• Supplies
• Other program expenses Office expenses (telephone, postage, printing, etc.)
• Space rental
• Promotion
• Outside consultants or contracts
• Construction and/or capital expenses
• Indirect charges (Defined as a proportion of organizationally shared expenses that cannot be directly attributable to a single program or function. Please show calculation method.

Note: Many private funders will not recognize indirect charges as includable in your application.)

Part B: In a separate Word (doc/docx format) document, compose a budget summary of no more than 1000 words on how the total requested will contribute to the success of the proposed program.