Texas Christian University Strategic Management at Uber Technologies Inc Summary
Description
Uber Technologies Inc.
Prepare a 2 – 3 page summary of the problems and possible solutions to these problems below
Focus Questions
1. Describe Travis Kalanick’s strategic leadership. Which qualities stand out to you, and why? Was he an effective strategy leader? Why, or why not?
2. What is Uber’s platform strategy? What are some strengths and some weaknesses of this approach?
3. Describe Uber’s challenges in terms of business ethics and corporate governance. What recommendations would you give Arianna Huffington to address some of these issues?
4. Who is/are Uber’s main competitors? What and who should Uber worry about? What should Uber’s new CEO, Dara Khosrowshahi, do about it? Provide recommendations, be specific.
5. Uber’s new CEO, Dara Khosrowshahi (appointed August 30, 2017), announced that he plans to take Uber
public in 18–36 months. What are some of the main issues he needs to address to position Uber for a successful IPO? What can he do now to ensure a sustainable competitive advantage going forward post-IPO?
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