TESU Marketing Management for Public Service Paper

Description

In your own words define and discuss the marketing concept along with the concepts of societal marketing and sustainability. Do the latter two fit well with the marketing concept? Why or why not? Should firms operate according to the societal marketing concept and in a sustainable fashion? Why or why not?

Historically, the theme park industry in Orlando is heavily impacted by a large number of macro-level external environmental factors. From each of the five major categories of macro-level external factors, identify a specific example of how some element within that category might impact a theme park’s marketing planning for the next couple of years. Be sure to explain why you believe each of your examples will be important for marketing managers to consider as they develop their marketing plans.

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