1) Business is business, and every firm has to find ways to produce and market its goods. Why, then, might managers be unable to successfully apply the techniques and concepts they have learned in their own country to other areas of the world?

2) Give examples to show how an international business manager might manipulate one of the controllable forces in answer to a change in the uncontrollable forces.

3) Although forces in the foreign environment are the same as those in the domestic environment, they operate differently. Why is this so?

4) Why, in your opinion, do the authors regard the use of the self-reference criterion as “probably the biggest cause of international business blunders”? Can you think of an example?

5) Discuss some possible conflicts between host governments and foreign-owned companies.

6) “A nation whose GNI is smaller than the sales volume of a global firm is in no position to enforce its wishes on the local subsidiary of that firm.” Is this statement true or false? Please explain your rationale.

7) What examples of globalization can you identify within your community? How would you classify each of these examples (as international investment, international trade, other)?

8) Why is there opposition to globalization of trade and integration of the world’s economy? Is there a way the debate can move beyond a simplistic argument for or against globalization and toward how best to strengthen the working of the global

9) economy in order to enhance the welfare of the world and its inhabitants? What might this require?

10) You have decided to take a job in your hometown after graduation. Why should you study international business?