SUNY Empire State College Business Individual Case Study Analysis

Step 1: this assignment is on the Gillette and the #metoomovement
Step 2: all information highlighted in blue will be sent to you individually

Read Notes on Product Line Management and Product-Life Cycle as additional useful resource for completing this assignment as well as the following Notes:

• Watch Integrated Promotion Decisions Video before answering Question 1 in the Assignment – measures disciplinary knowledge and ethical and critical thinking.
• Notes on Promotion Mix and Product-Life Cycle
• Watch Pricing Decisions Video to before answering Question 3 in the Assignment measures disciplinary knowledge; ethical and critical thinking.
• Notes on Pricing Objectives and Product-Life Cycle
• Question 4: Link to college library on what is a measurable performance outcomes in a strategic audit: https://eds-b-ebscohost-com.library.esc.edu/eds/pdfviewer/pdfviewer?vid=0&sid=cbb23cf1-601c-47d2-a816-1b6efc2d85d5%40sessionmgr103
• another resource for question 4 – the audit: http://library.esc.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=9507242790&site=eds-live
• or the balanced score card can also be used as part of the audit:https://www.youtube.com/watch?v=OZtNk__7Qyg
• see picture of table that can be used for the audit. ( I have attached a copy of the table below)
  

  Step 3

  Open the attached document “Assignment 5”, answer each of the 5 questions for 2 points each for correct response. Submit your assignment. Note – the customer is the target market for each element of the mix. The marketing mix must be relevant for your target market not what the firm is currently doing. This should be the same target market as in assignment 4.