Sullivan University Globalization Discussion

Question Description

I’m working on a marketing strategies discussion question and need an explanation and answer to help me learn.

Probably no area of marketing is growing as fast as distribution (Place) today. Why would you think that is so? What is so important about distribution anyway? How does it affect the marketing mix? Especially, how does distribution affect the product itself? The book says it may act as a determinant of price. How does that work?

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