SU Marketing Strategy Discussion

Description

(Due Week 7)

Your team will work on sections of the plan in phases throughout the course. These sections are expected to be a first draft and will not comprise the entire plan but will be significant portions of what will be included in the final plan. These assignments, and the final marketing plan, are collaborative team assignments. All members of the team are expected to contribute and take part in the presentation, making some substantive comments on marketing content.

Your paper should include substantive information in the following areas. In other words, your comments do not need to be extensive but they do need to be relevant and accurate:

Product Strategy (Chap 10 & 11)

Distribution Strategy (Chap 13)

Pricing Strategy (Chap 19)

Communication (Promotion) Objectives (Chap 15)

Factors Affecting the Promotion Mix (Chap 15)

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