Overview

Physician practices are a key component of the U.S. health care system. As a future health care administrator, it is important for you to demonstrate an understanding of the challenges and opportunities that today’s physicians face in providing quality health care services.

Scenario

You are a newly licensed physician and have been hired to lead a small group practice. This is a new role for you, and you have decided to do some research and develop an operations plan to guide you in managing the practice and leading the staff.

Instructions

Part 1:

Develop Part 1 of 4 for an operations plan, Parts 2–4 will be completed in Weeks 6, 8, and 10 assignments. Part 1 of the operations plan should be 3–4 pages and include at least three quality academic resources in which you:

• Assess a minimum of two organizational forms in a medical group practice and summarize your findings.
• Select the organizational form will you use for this practice and justify your selection.
• Explain how you will transition from the existing practice form to the form you have selected.
• Develop three organizational goals as the new leader of the practice include constraints you may experience working towards those goals.
• Explain the role human resources management (HRM) will play in the physician practice, including attracting employees, employee retention, labor and employment laws, and compensation plans.
• Examine the role nursing will have in the restructuring of the practice.
• Develop a marketing strategy that includes three aspects of consumer behavior that should be considered and support your response.

Note: Include a cover page and reference page as required in the SWS Writing Standards.

Note: Incorporate the instructor feedback once you receive it to improve Part 1 of your operations plan, to be used in the Week 9 activity and Week 10 assignment.

This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.

The specific course learning outcome associated with this assignment is:

• Determine an organizational form, physician and physician practice competencies, HRM functions, and marketing strategies a group practice must assume to ensure the practice’s long-term success.