Strayer Univeristy Sneaker Wars Discussion
Question Description
I’m working on a business discussion question and need an explanation and answer to help me learn.
Week 6 Discuss – Sneaker Wars
Read the article “In Sneaker Wars, It’s Also Curry (Under Armour) vs. James (Nike),” about the use of celebrity endorsements in the competition between Nike and Under Armour. Think about a time in the last five years when a celebrity endorsement influenced you to buy a product. Write a discussion post in which you describe the following:
- The product and the celebrity endorsing it.
- How the endorsement influenced your decision to buy the product.
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