Strategic Management
Description
Task 01- Report
Executive Summary: You should summarize your strategic plan . This should outline the key messages and be prepared in a format that would be suitable for presentation to the senior management team for Red Bull.
Energy Bars Market: Critically evaluate the scope of the Energy Bars market in the UAE for Red Bull. Analyse the market with examples and data in form of graphs/charts/tables highlighting market size, CAGR, top players, investments etc. to support the analysis.
Strategic Plan: With the use and application of relevant strategic models; critically discuss and present a feasibility and viability for the launch of the Red Bull’s Energy Bars into the UAE market in 3 distinctive section as below.
Strategic Positioning
Strategic Choice
Strategy in Action
Recommendations and Conclusion: Finally, summarize and discuss all the acquired findings and analysis and provide a conclusion. Communicate the recommendations for Red Bull to launch their Energy Bar in the UAE.
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