St Thomas University Footwear Manufacturing Company in The United States Discussion
Question Description
I’m working on a management question and need an explanation and answer to help me learn.
The following article from Forbes discusses the collaboration between footwear maker Merrell, and smaller niche brands: https://www.forbes.com/sites/jimvinoski/2020/01/09/people-partnerships-and-planet-merrell-uses-their-boots-to-make-things-better/#1f9ed321298b, A copy of the article is also posted.
What are the primary benefits Merrell receives by partnering with companies like Duluth Pack, Stormy Kromer, and Filson?
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