As part of your continuous professional development during the Sport Management Program, you are required to complete a number of volunteer opportunities, internships, and work projects during the Program. The regular application of your course learning to your professional learning is important to your development during these two years. Each student is therefore required to submit a paper that explains how the fundamental concepts in this Sport Marketing course have been applied or utilized in your professional volunteer opportunities, internships, and work projects (not in your class or course-based activities). Your paper should also include your reflections and descriptions of how Sport Marketing course topics have come up in conversations during informational interviews and networking events attended during the course. This assessment is a program-wide assignment, and you can expect to have it included in most subsequent courses in the program.