Social Media Marketing Discussion

Two social media marketing campaign in Saudi Arabia that failed (Last two years). For each campaign:

Give the reasons behind their success?

• What is the added value of this marketing campaign for the company/organization?

Why did the social media marketing campaign fail?

And what can we learn from them?Learning Goal: I’m working on a marketing question and need support to help me learn

/ Mrsool Company launched an advertising campaign claiming that its Twitter account was hacked, then downloaded an advertising video, which achieved 21 million views.https://twitter.com/AppMrsool
Write a report discussing the following points:

• Two of the most creative/successful social media marketing campaigns in Saudi Arabia (In 2021-2022). For each campaign:
• Two social media marketing campaign in Saudi Arabia that failed (Last two years). For each campaign:

Give the reasons behind their success?

• What is the added value of this marketing campaign for the company/organization?
• Why did the social media marketing campaign fail?

And what can we learn from them?

Notes:

For each case, provide the following information: Company Name, Campaign Name and Social media platforms used.

Examples can be a profit or non-profit organization.

Presentation:

• Prepare a presentation answering the previous questions and what are the criteria that guide you to evaluate the campaigns?
• Assignment Guidelines:

This assignment is an individual assignment.

All students are encouraged to use their own word.

• Your Assignment must include:
• Cover page and make sure to include the cover page with all information required. One mark will be deducted if there is no cover page.

A title that well represents the content of your report.

• A “References” section listing all sources included. And ensure that you follow the APA style in your report.
• An opening paragraph.
• The main body of your report