SJSU PLZ Business Marketing Questions

Description

1. According to Doole et al. (Doole, I., Lowe, R., & Kenyon, A. (2019). International Marketing Strategy (8th ed.). Hampshire: Cengage Learning.), culture is made up of three components: beliefs, values, and customs. Explain these components in detail. With reference to Chinese culture, give an example with each.

2. There can be different motives for a firm which decides to go international. In general, these motives can be divided into proactive and reactive.

a. Briefly explain what are proactive and reactive motives for going international.

b. Explain any THREE motives under each of these.

3. Mobile marketing or m-marketing is gaining wide acceptance, especially with the advent of internet and social media. It offers benefits for both consumers and marketers in its own unique ways. Explain THREE benefits each for consumers as well as marketers for using m-marketing.

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