In pairs, you are to choose a destination marketing organization (DMO) that represents a specific tourism region at national (NTO), provincial (PMO) or regional levels (RTO) either in Canada or around the world. Once you have chosen your DMO, you are to examine, analyse and describe the scope of its structure, the specific roles of the organization and its current marketing initiatives.
Specifically, you must:
Describe the rationale for the establishment of the DMO.
Discuss the structure, roles, and goals of the DMO in the destination.
Address the key opportunities, challenges and constraints faced by the DMO.The purpose of this assignment is to aid student understanding of the roles and functions of DMOs in destination marketing.Most DMOs will have both a visitor and corporate website which are excellent sources of information for this assignment. Other sources of information include periodicals, newsletters, reports and marketing materials produced by the DMO. You may also consider contacting and interviewing a key DMO individual employed at the DMO for supplementary information and Q&A.APA format. Min 6 pages 12 point font/ double spaced.
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