SEU Management Global Financial Crisis Impacting NABs Questions
Description
CH11
Questions 1. How did the global financial crisis impact NAB’s decision to adopt performance management tools?
2. Why did NAB’s choice of a solution create its own ripple eff ect with their clients?
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CH12
1. Discuss the reasons why Redglaze decided to implement SugarCRM rather than an on-premise CRM solution.
2. Describe how Redglaze extended the functionality of SugarCRM beyond customer relationship management.
3. Refer to your answer to Question #2. If you were a SugarCRM marketing manager, how would you market your product?
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