Search Engine Marketing Discussion Questions

What is an Ad Server?  What are cookies?

Read the following, explain how the use of cookies may change for marketers due to platform  https://boldorange.com/news/how-to-prepare-your-digital-marketing-for-the-end-of-third-party-cookies/

1. Explain what Search Engine Marketing is and give an example of google ads
2. – Answer in at least 250 words.

Imagine you brand you love is launching a new product, explain the following:

1. 1. Choose some of the types of social media (from our chapter) you will focus on (Forums, Blogs, Microblogs, Wikis, RSS, Social bookmarking, social networking)

2. What is brand monitoring and social listening?  How could this help you with the new product launch?

3. What social media platforms would you focus on for your social media ads?

4. Why is Transparency and Authenticity important in building social authority? 

-with at least 150 words

From our Chapter, what are the types of TV advertising?  Give an example of an effective TV ad you’ve seen lately

What are the uses of Radio in IMC?

Define the following:

Banner ad

1. Website selective space
2. Keyword
3. Click-throughs

Affiliate marketing program

• -with at least 150 words
• What are the uses of the internet in IMC?
• Define the following types of social media from our chapter.  Give 1 example for each
• Forums
• Blogs
• Microblogs

Wikis

1. RSS
2. Social bookmarking

Social networking

• How has customer service been enhanced thanks to social media?