SDSU Marketing Discussion
Description
This week we will take a close look at the history of Jeff Bezos and Amazon.com. It is so important to look at the retail model and success of Amazon.com because, as we know, Amazon clearly dominates and does not show any signs of slowing down.
The film this week is a long one, but it is a great overview of the company.
Please enjoy the video, take notes, and answer the questions below.
https://www.youtube.com/watch?v=RVVfJVj5z8s
DISCUSSION BOARD QUESTIONS
1. What is your personal relationship with Amazon? Are you an Amazon lover or a hater?
2. How often do you order something from Amazon ? What kinds of things have you ordered? What kinds of things would you NEVER order online?
3. Would you rather shop at Walmart or Target instead of Amazon? Why?
4. What would Amazon have to do to make you a loyal customer or increase your customer satisfaction? What are the universal marketing principles that encourage or discourage your shopping habits online?
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