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Saudi Electronic University Branding Strategies Discussion

Saudi Electronic University Branding Strategies Discussion

Question Description

I’m working on a marketing question and need support to help me learn.

Week 9: Interactive Learning Activity

8.1 Learning Outcomes:

Determine the various types of branding strategies used by firms.

8.2 Action Required:

Read Ch-11 “Product, Branding and Packaging Decisions” from Dhruv Grewal and Michael Levy (2022) “Marketing” (8th Edition). McGraw-Hill Education, Digital Version: ISBN13: 978-1-260-71743-3.

See the following video links and answer the questions.

https://www.youtube.com/watch?v=3jlLHqrr5FA

8.3Test your Knowledge (Question):

Discussion Question #1: Why Co-Branding is an important strategy for the marketers? How does it work? Discuss with the help of some examples.

  • Discussion Question #2: How you can differentiate between brand extension and line extension? Discuss with the help of examples.

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