San Diego State University Facebook PR Plan Paper

Complete the assignment posted by your instructor.

For this final assignment, submit your completed PR plan as if you were sending to your CEO for review.(I’m head of PR for Facebook)

Update the PR plan you drafted earlier in this course.

You can submit this as a Word Document or Powerpoint, but it should include each of the following.

Break your plan apart into clear sections, be sure to cover each of the following:

• Company Mission
• PR Objective – specifically, what are your main PR objectives for 2021?
• Key Publics / Audiences – who are your key audiences? don’t forget your internal public, and that they internal public may need to be broken down into subgroups!
• Messaging: Describe how you will effectively message each public and build strong relationships.
• Implementation Plan / Budget:: Who is on your PR team? Include a timeline, how you will “pitch” and the primary channels you will focus on.
• Social Media Policy: Include a slide breaking down your social media policy / employee relations
• Crisis Management Plan: Explain your crisis management plan, feel free to reference a model of influencing public opinion
• Evaluation / Measurement: Explain how you will measure success, collect feedback and evaluate the success of your PR plan!