The purpose is to develop an expertise
in a disinformation type and demonstrate the knowledge and critical
thinking skills you gain to access, analyze, and evaluate the information,
create a way to effectively communicate what you learned, and
recommend a strategy to take meaningful action in the world.

Disinformation: Cheapfakes

Follow 3 steps: Define. Analyze. Take Action.
1. Definition: Define a type of disinformation.

✓ What are the key characteristics of this disinformation type?

2. Analysis: Analyze the anatomy of a disinformation type.
Research one or two real-world case studies of someone using this type of
disinformation in a news article, social media post, comment, meme, GIF,
tweet, YouTube, Tik Tok, Instagram story or other social media.
Use the media literacy core concepts, SEED technique, and other tools
to deconstruct the disinformation. Consider:

✓ Who created the story? Where did it originate? How did it evolve?
How do you know?

✓ What are the identifying features/techniques of this media item?
How does this media example match your definition?

✓ What values and viewpoints are represented or omitted from the
message? What’s your evidence?

✓ Why is this message being sent? What’s the purpose?

✓ Who is the target audience? What impact does this type of
disinformation have on individuals, groups, and society?
If relevant, what are the consequences for democracy?

✓ Was this story fact-checked? Who fact-checked it? How did different
news outlets or groups respond to the story? What is the current status
of this media item?

3. Action: Develop an action strategy to combat disinformation.

✓ How can consumers spot this type of disinformation?

✓ What specific social action would you recommend to disrupt
and combat disinformation type?