Rutgers University Marketing Claims Case Study
Description
Chapter 12
1. Are Smith’s Sodas’ marketing claims accurate and truthful?
2. Discuss the justifications Louis uses to argue for the truthfulness of the company’s marketing claims.
3. Assume there is a news story questioning the sus- tainability of Smith’s Sodas packaging. How should Keisha respond?
Case 16
How has CVS handled its ethical challenges?
2. Evaluate CVS’s decision to no longer sell tobacco products.
3. What is the future of CVS in positioning itself as a health care company based on its
decision to be socially responsible?
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