RIT Marketing Creating One New Product Item Paper

practiced with the 4 Ps of marketing in the learning activity. Now you will apply the first “P” of the marketing mix to one new product.

Checklist:

Describe one new product item that you will create for a chosen ASG product line.

Describe the market segmentation and target markets in terms of demographics, geographics, and behavioral segmentation or psychographics.

Explain the brand positioning for the product. 

Provide all the product qualities (i.e., the 1st of the 4 Ps), attributes, packaging, etc., that will be involved in line with the company’s mission and objectives.

Provide support for your reasoning.

• Access the required ASG CSR Database
• You may also access as needed: 
• ASG Background
• ASG initial simulation