Rhetorical Appeals in an Advertisement

Description

Instructions

Prepare

Review the following videos:

The Art of Rhetoric: Persuasive Techniques in Advertising

Ethos, Pathos & Logos: How to Use Persuasive Ad Techniques

Go to Ads of the Worlds and browse through the Professional ads, the Collections, or the Highlighted ads.

Pick one advertisement that you would like to analyze for your assignments in this module. The ad should have the three rhetorical appeals (ethos, pathos, and logos).

Write

Write a well-developed three paragraph analysis (about 300-350 words) analyzing how the advertisement uses two rhetorical appeals.

In the first paragraph, describe the advertisement.

In the second paragraph, identify and analyze one of the three rhetorical appeals. Include HOW the appeal was used, WHO the appeal was geared towards, and whether you feel the appeal was effective.

In the third paragraph, identify and analyze another of the three rhetorical appeals. Include HOW the appeal was used, WHO the appeal was geared towards, and whether you feel the appeal was effective.

Attach a photo of the advertisement or include a link to the video of the example you chose.

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