ALL WORK MUST BE ORIGINAL AND REQUIRE ACADEMIC FRESOURCES THAT ARE RELIABLE.

The Case Method is an approach to learning that encourages you to extract useful lessons from the experiences of others. You will study accounts of specific events in order to discover general principles that you can apply in other situations you may meet in your work and professional life. So, it is not so much as “solving the problem” in this case that matters, but what general principles for good marketing you can extract from the case. These are what you will be primarily graded on. Case facts will eventually fade from your memory, but the larger lessons learned (principles) will stick with you and guide you in your decision making as managers

The learning involved in the case method “kicks in” only when you discuss it. As one Harvard professor put it, “A case does not fully achieve its purpose until students talk about it.” The thinking process you undergo as you discuss a case with team-mates will help you remember it and apply it to other business situations.

How To approach this case:

• Read it on your own, diving deep – highlighting, commenting, making notes and observations.
• Identify the core problem or issue: Focus on
  whether IKEA, in line with its values, should seek to change the culture in
  Saudi Arabia, or fall in line with it? Discuss the merits of each.
• What
  Consumer Behavior issues are highlighted by the case (Explain)? This is where SUPPORT comes
  in: use quotes and facts from the case. Connect consumer behavior concepts
  you’ve come across [lectures, text]. Present your analysis.
• What are
  the Suggested resolution and key takeaways? Here’s where
  your creative problem-solving kicks in. We don’t want to know what the
  company actually did to solve it, so don’t do research on this and present data
  or information on where they are now. Put yourself in the managers’ shoes at
  that time, without the benefit of hindsight now

I will give you the core problem, all you have to answer is what consumer Behavior issues are highlighted by the case and what are the suggested resolution and key takeaways. I need the two seperated when you write it