Powerpoint needed ASAP
Description
TARGET CUSTOMER IS : SURFERS
Pick a target Consumer Segment to analyze. What will you call them? Identify age range, & demographic/psychographic makeup of this Segment.
Forecasting Specialties: What are some sources you could use to conduct a fashion and consumer scan that is relevant to this target market segment? What social trends might impact this target market’s purchase habits? Please explain your findings.
Zeitgeist: Discuss current zeitgeist influences that are having an impact on your Segment’s mindset & behavior. (social trends, political, economic climate…)
- Discuss the Generational Cohort your chosen segment is a part of research and relate this information to your zeitgeist points.
- To present this information, create a Power Point presentation to explain your research & introduce your Market Segment, You may use more than one slide for the required criteria. Slides should have a balance of text (via bullet points) to visuals.
- Cover Page: Assignment #1, Consumer & Lifestyle Segment, First and last Names.
Slides 1&2: Introduce your Consumer Segment. Include all criteria from #1 above. Include a picture collage of your segment to enhance understanding of who they are.
Slides 3&4: Discuss Forecasting Specialties (#1 above)
- Slides 5&6: Show your understanding of the Zeitgeist influences on your Segment (#2 above)
Slides 7&8: Discuss your Segment via Generational Cohort (#3 above)
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