OLLU Marketing Strategies Audi Automobile Manufacturer Paper

Part 1

First, work together to review the brand guidelines of three different organizations. You will choose three organizations (2 corporate; 1 nonprofit), look up their brand guidelines, and write a one-page review of each. Please include either a pdf of their brand guidelines or a link to the website, so that I can find the guidelines myself.

For each review, answer the following questions.

Describe how the name, terms, symbols, designs, or combination of them work together to define the organization.

Are the brand elements memorable, meaningful, and likable? (refer to Table 8.2 on page 126 in the textbook)

What could be improved about the brand elements?

1. Part 2
2. You will work together to create a revised and updated set of brand guidelines for OLLU. Come up with a new logo for the University. You can use new colors if you like or keep the current OLLU colors. Select appropriate typefaces to be used by OLLU. Create a new tagline for OLLU.
3. Describe your reasoning for the choices that you have made. Describe your new logo, describe the colors, and typefaces, and explain the new tagline you have selected. Are these brand elements memorable, meaningful, and likable?