NSU Identifying Red and Blue Oceans Essay

Please examine healthcare offerings in the city of your choice and work to identify red oceans and blue oceans. (Note that you must select an actual city as this assignment requires an actual market investigation. Further, the city you select must be of sufficient size to have an active, thriving healthcare marketplace.) This will require achieving a deep understanding of red and blue oceans, coupled with an intensive understanding of the selected city, its healthcare providers, and their associated services.

Your paper must be well referenced, with at least three (3) of the references being from scholarly academic journals.

• Introduction (In this section, supply a brief introduction, helping the reader grasp the intent of the forthcoming work.)
• Background
  • City Profile (In this section, supply a brief overview of the city of focus, noting its name, population, demographic characteristics, and any other helpful background information.)
  • Competitive Landscape (In this section, describe the state of competition in the marketplace by identifying key healthcare organizations, discussing medical services provided, and so on to paint a detailed picture of the given environment.)
• Observations
  • Red Oceans (In this section, identify and describe health and medical red oceans in the given city. Be sure to include justifications for your decisions.)
  • Blue Oceans (In this section, identify and describe health and medical blue oceans in the given city. Be sure to include justifications for your decisions.)
• Conclusions (In this section, summarize the report, being sure to express your perspectives on the potential of the associated market.)
• References (In this section, supply a list of references conforming with the instructions listed elsewhere in this communication.)