New York University Buyer Analysis Archer Flying Taxi Discussion
Description
write them all in bullets
#2: Product Review/Buyer Analysis
A description of the product/service that is the focus of your campaign plan. Emphasize the product’s strengths, weaknesses, key benefits, brand image, and other relevant factors to understand the product’s or service’s performance and place among its category competitors. Also, there should be an identification of the various market segments, the product’s user profile, and a description of the consumer decision process for the product and the important factors influencing a brand selection. Who buys the product or service? Who is the decider? Who are the influencers? What demographic, geographic, psychographic, and behavioral factors influence the buying decision? Do extended or limited problem-solving characterize the buying behavior? Is the product/brand a high-involvement or low-involvement purchase? In short, what are the key factors that influence buyer behavior for this product or service?
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