MSU Michigan State University Ideas About Ethical Pharmaceutical Ads Discussion

Description

Your team is deciding whether to take as a client a pharmaceutical company for the purpose of developing a campaign for a new prescription drug named Dreamz. This powerful sleep aid is a new formulation and promises to help millions of people who struggle to get a good night’s sleep. Because it is new, there is little known about long-term effects, and it is known to have the potential for addiction and other negative side effects. The relationship with the client could be quite lucrative – they are offering a lot of money.

Will you argue for or against taking the account? In your discussion, be sure to make at least three solid arguments in favor of your position. Also, anticipate and refute at least three arguments you can expect the other side to offer. Cite at least one external source, and be sure to tie your arguments to ethical principles.

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