MKT 402 Strayer Univeristy Wk 4 Strategic Market Pricing Apple Products Analysis

 Pricing Strategy

Overview

Imagine that you work for a pricing strategy consulting business. Select a business to be your next client. Think of a scenario that would result in your client seeking advice from your consulting business. You will use this same business or client for the Week 10 assignment: Pricing Strategies and Decisions.

Instructions

Develop a 2–4 page report about your client for your boss that includes the following components:

Company Description.

Describe the company, the products it makes or services it provides, and the problems or issues that the company is facing related to its pricing strategy.

1. Pricing Strategies.

Evaluate the pricing strategies relative to the product life cycle for your client’s three top-selling products.

• Summarize the critical factors (for example, technology, regulation, market information, and consumer preferences) that affect your client’s pricing decisions.

1. Describe the impact value has on the company’s pricing strategy and profitability, and the importance of market segmentation.

Determine the effectiveness or ineffectiveness of your client’s price and value communication strategies.

• References.

Use three sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment. For help with research, writing, and citation, access the library or review library guides.

• This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.
• The specific course learning outcome associated with this assignment is:
• Assess the pricing strategy of a given company.