MGT 672 SEU Leadership Culture and Decision Making Case Study

In Chapters 8 and 9, we reviewed several types of global expansion strategies a company can undertake when entering new markets. For this assignment, you will read a case study about Starbucks’ expansion into the Indian market (p. 413 in the textbook) and then respond to, and make decisions, based on the following questions:

What      inspired Starbucks to venture in to India? What were some of the company’s      early concerns and other obstacles? 

How      would you describe Starbucks’ approach to entering India and how Starbucks      was influenced by cultural differences to adapt its offerings for the      Indian market?

Why      did Starbucks want to enter India through a joint venture? Specifically,      what benefits did Starbucks and the Tara Group both gain by partnering      with one another? What synergies were present? What conflicts occurred and      how were they resolved?

1. Now,      assume the role of the Director of Starbucks’ Indian strategic planning      team. You have been tasked to explore the benefits and challenges of      expansion into foreign countries through joint-venture partnerships.      Describe the opportunities, benefits, and concerns that Starbucks might      face by doing so. Summarize the cultural environment, choose an entry      strategy from the text, and describe how you would implement this entry      strategy. Make sure you are very detailed in your explanation.