Interactive activity

10.1 Learning Outcomes:

Upon completion of this week’s activities, you will be able to:

· Understand why social responsibility is essential to fundamental business strategy.

· Articulate the types of corporate social responsibility.

· Evaluate why socially responsible business is good business.

10.2 Action Required:

Watch the short video in the following link and answer the questions that follows:

· Doing Good is Good for Business

https://www.huffpost.com/entry/doing-good-is-good-for-bu_b_6369242

10.3  (Question):

With reference to the CSR pyramid, what are the implications of stopping at a particular pyramid level? For example, would it be all right, if a company took its sole responsibility to be the financial responsibility to its shareholders? Financial responsibility and legal responsibility? Do you agree that CSR is best represented by a pyramid? Why or why not? Can you think of a better way to graphically represent a company’s social responsibility?