MGT 422 SEU The Coca Cola Company Struggles with Ethical Crises Discussion

I’m working on a management discussion question and need an explanation and answer to help me learn.

11.1 Learning Outcomes:

Analyze the ethical issues of a real-world organization’s relationships with consumers, employees, shareholders, and the community.

Evaluate an organization’s strategies for the enhancement of ethical behavior and legal compliance.

11.2 Action Required:

• Watch the short video in the following link and answer the questions that follows:
• The Coca-Cola Company Struggles with Ethical Crises

11.3  Question 

When other firms in your industry are behaving unethically, how can you buck the trend and position your company to value ethical behavior? Why is that important? Will it damage your company’s competitiveness?