MGT 401 University of Miami Strategic Management Essay

Description

Write a writeup which connects strategic management and the background and ideas related to the person. Your writeup should make a clear connection between the topics discussed by the speaker and topics covered in our course. A strong connection can be made with just a couple references to specific course topics (clearly identified in bold face), and will include supporting evidence or references to outside material.

At the end of the writeup, include the one question that you considered asking the speaker.

Refer to the grading rubric and format your document as follows: 2-page-limit (concise papers are preferred), numbered-pages, double-spaced, one-inch margins, Times New Roman font.

Speaker info: Paula Kerger, President & CEO, PBS

Description: Paula A. Kerger is president and chief executive officer of PBS, the nation’s largest non-commercial media organization representing more than 330 member stations throughout the country. She is the longest-serving president and CEO in PBS history.

Topics info: Topics

Tools of Analysis (External Analysis, Internal Analysis)

Business-level Strategies (Cost Leadership, Differentiation)

Corporate-level Strategies (Vertical Integration, Diversification)

Modes of Entry (Strategic Alliances, Mergers & Acquisitions)

Team Project Engagement (Signature Team Project deliverables)

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