Assignment 2: A case study

• Learning Outcomes:
• Assignment Question(s):

• Describe the different issues related to environmental scanning, strategy formulation, and strategy implementation in diversified organizations- CLO2
• Explain the contribution of functional, business, and corporate strategies in the competitive advantage of the organization-CLO3.
• Distinguish between different types and levels of strategy and strategy implementation-CLO4
• Communicate issues, results, and recommendations coherently, and effectively regarding appropriate strategies for different situations-CLO6

Read carefully case No 8 from your textbook (entitled ‘iRobot: Finding the Right Market Mix?) and answer the following questions:

• Draw the SWOT matrix of the iRobot company.
• What is the competitive strategy used by iRobot company?
• Use the five forces of the M. Porter matrix to describe the robot-based product industry.
• Describe the different functional strategies of the iRobot company.
• Describe the relationship of iRobot with its primary stakeholders.
• Describe the core competency and the outsourcing strategy of iRobot.
• What kind of strategic alliance is used by iRobot? Why does iRobot choose it?
• What are the main challenges that iRobot faces?
• Assess the competitive advantage of iRobot on its market.
• Recommend solutions for iRobot to improve its competitive advantage.

Notes:

• Kindly be accurate and brief when answering the questions.
• You are required to use the terminology used in your course.

• Copy/pasting the phrases from the text is not acceptable. You must use your own words.