McMaster University Decision Thinking Project Mapping Paper
Description
First, based on the problem/invention idea you described in Module 5, create a Customer Journey Map which will serve as an important part of your Design Thinking project (you will incorporate this in your final project). This is an important part of the empathy and ideation stages that lay the groundwork for additional design, innovation, and prototyping. If you need to review Journey Maps again, we covered the concept in Module 7. You may use one of the templates.
Second, create a customer-centered job map. This should also be incorporated into your final project, and both of these tools should help further your innovation ideas.
Third, briefly analyze your results and outline the next steps in your project.
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